Norwegian Cruise Line customers booking early, spending more

Norwegian Cruise Line customers booking early, spending more

Like Royal Caribbean last week,
Norwegian Cruise Line Holdings reported a banner second quarter, with CEO Frank
Del Rio saying “the stars aligned” to deliver record revenue and
earnings for Q2.

Extremely favorable business conditions, plus the addition
of two ships in 2016 (Oceania Cruises’ Sirena and Regent Seven Seas’ Explorer),
propelled NCLH to a 13.3% increase in revenue from a year earlier, to $1.34
billion. Passenger ticket revenue rose 14.6% while onboard revenue increased
10.2%. Net income surged 36.7% to $198.5 million, up from $145.2 million in
last year’s Q2.

Del Rio discussed a “robust booking environment”
during the company’s earnings call on Tuesday, saying that ticket prices were
up for all three brands — Norwegian Cruise Line, Oceania, and Regent. And
customers are booking earlier than they ever have — an average of seven months
before departure, Del Rio said.

With customers booking so far out, there isn’t much
inventory left for 2017, said CFO Wendy Beck, and the lion’s share of available
space is lower-priced cabins on Norwegian ships.

Higher lead-time bookings are benefiting the Norwegian
Bliss, a ship that will enter service next April and sail Alaska itineraries
from Seattle during the summer months. Del Rio said advanced bookings are brisk
and pricing is strong for the new vessel.

Last year at this time, Europe cruising was soft, with
attacks in France and Belgium scaring guests away. That is not the case this
year. Del Rio said demand is way up and the North American passenger has
returned. Del Rio noted that North America is the most lucrative source market
for Europe cruises, with Americans and Canadians outspending Europeans on
cruise fares and onboard purchases.

Del Rio called the Norwegian Sky’s Cuba cruises a “home
run” and said Norwegian was “very fortunate to maximize presence”
with the addition of a second ship next year. The Norwegian Sun will operate
Cuba itineraries from Port Canaveral, complementing the Sky’s sailings from

The only bad news: China’s ban on trips to South Korea has
negatively affected cruise prices and onboard spending for the Norwegian Joy, a
ship purpose-built for the Chinese market that entered service in April.

NCLH’s good results prompted the company to improve its
outlook for the year. The company now sees full-year earnings per share of
$3.93 to $4.03, up from $3.79 to $3.89.

“Strong booking volumes and firm pricing have
benefitted our booked business for the next four quarters,” Beck said.

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