Rajasthan Tourism and UNESCO come together to develop cultural tourism hubs

Rajasthan Tourism and UNESCO come together to develop cultural tourism hubs

In a bid to develop cultural tourism hubs, UNESCO and Rajasthan Tourism have decided to work together. The aim is to develop 10 cultural tourism hubs in various Rajasthan districts, including Jaisalmer, Jodhpur, Bikaner, and Barmer. These hubs will be adopting the ‘Art of Life’ methodology and will help 884 Rajasthani performing artists and 594 handicraft artists. The project will also safeguard the traditional artforms of the state.

The development plan

The plan is to help develop heritage education and cultural enterprises by building and facilitating direct marketing for the Rajasthani artists. The art of puppetry, pottery, handloom, jooti making, kalbelia dance and music, langas songs and applique work, along with several other artforms are now limited to some families in Rajasthan.

These art forms are extremely charming and unique too, and capture the attention of foreign tourists always. So UNESCO and Rajasthan Tourism have decided to come together and work to promote these arts on an international platform. The two units will make sure that the artists connect properly with the admirers of their work.

The selected hubs are strategically chosen nearby some tourist hotspot so that they could easily be seen. These artist clusters are being developed closed to tourist circuits so that visitors can get some unique experience.

This will also ensure due recognition to the artists and help them in establishing their unique identity. It will help durrie weavers of Jodhpur, jutti and Kasidakari artists of Barmer, potters of Pokhran in Jaisalmer and others.

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