Cruise lines hone hashtag marketing for new ships

September 8, 2020 0

“About to sail on the magnificent #regalprincess WYWH” — @mickyarison, Nov. 5, Twitter FORT LAUDERDALE — The day before the Regal Princess naming ceremony, the excitement that accompanies a ship’s inaugural was starting to build. […]

As fleets grow, cruise lines opt to update ships

September 7, 2020 0

Cruise lines are increasingly focusing their capital investments on renovating older ships as fleet sizes grow and attitudes evolve about the kinds of returns they get from new ships versus refurbished ones. In Europe, where […]

Cruise lines record best profits in a decade

September 6, 2020 0

The cruise industry is closing out a year of extraordinary earnings, with several of the biggest companies enjoying their best profit margins in a decade. Two of the three publicly traded cruise companies, Royal Caribbean […]

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