Cruise lines hone hashtag marketing for new ships

September 8, 2020 0

“About to sail on the magnificent #regalprincess WYWH” — @mickyarison, Nov. 5, Twitter FORT LAUDERDALE — The day before the Regal Princess naming ceremony, the excitement that accompanies a ship’s inaugural was starting to build. […]

RCCL to build fifth Oasis ship, two more Edge ships

September 8, 2020 0

Royal Caribbean Cruises Ltd. (RCCL) signed a memorandum of understanding to build a fifth Oasis-class ship, plus two additional vessels for the Edge class, the new prototype for Celebrity Cruises. The agreement with the STX […]

Build-A-Bear comes aboard Carnival ships

September 7, 2020 0

Carnival Cruise Line said it has partnered with Build-A-Bear Workshop to bring the teddy attraction to its 25 ships. The first Build-A-Bear At Sea is already on the Carnival Dream, and it will be rolled […]

As fleets grow, cruise lines opt to update ships

September 7, 2020 0

Cruise lines are increasingly focusing their capital investments on renovating older ships as fleet sizes grow and attitudes evolve about the kinds of returns they get from new ships versus refurbished ones. In Europe, where […]

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